The Job of an Executive!
A few days back I was busy reading Peter Drucker’s “The Effective Executive” and I realized that how much important is the work of “knowledge worker” and much more is difficult to define his duties. I am planning to write my conclusions from the book, but today, I happened to read a passage from Seth’s Blog, and I admit that these words spoke my mind. I quote them here as a preamble to my coming posts on How to become an Effective Execute?, here is the quote that truly defines the role of an executive and a knowledge worker: I always took the position that my boss (when I had a job) worked for me. My job was to do the thing I was hired to do, and my boss had assets that could help me do the job better. His job, then, was to...
Custom Variables in Google Analytics
T he new “_setCustomVar” method is a major upgrade of “_setVar” method that allowed advanced visitor segmentation. Now with this improved method we are not longer bound to “Visitors” rather we are now able to segment our analytics data based on “visitors”, “sessions” and “pages.” The major difference between “_setVar” and “_setCustomVar” can be understood by the following chart: To get most out of new custom variables method, it is recommended that you first understand how visitor interacts with your content/site over a period of time and how Google Analytics measures this. The point is made clear on the Google Code Site, under the heading “Overview”, I suggest you to read that passage first to clear up the...
How to install Asynchronous Tracking in Google Analytics
F irst Time Installation of Asynchronous Tracking: Following are steps if you are installing Google Analytics Code on your site for first time and you want to use Asynchronous Tracking. Insert the asynchronous snippet at the bottom of the <head> section of your pages, after any other scripts your page or template might use. According to Google the optimal location for the asynchronous snippet is at the bottom of the <head> section, just before the closing </head> tag. Modify the _setAccount method with your web property ID. (check screen shot below)And you are done! You can get the Asynchronous Tracking code from this post or from Google here. Migrating or Upgrading to New Asynchronous Tracking: If you want to migrate/upgrade to the...
What is Google Analytics – Asynchronous Tracking
Q uite recently Google has upgraded its Web Analytics Tracking Code, and the new version is called Asynchronous Tracking. This code is different from the previous GA code, below is an introduction. Asynchronous Tracking in Google Analytics: Asynchronous tracking is an improved way to track website visitors with Google Analytics. Asynchronous tracking optimizes how browsers load ga.js so its impact on user experience is minimized. It also allows you to put your Analytics snippet higher in the page without delaying subsequent content from rendering. Although asynchronous tracking uses a different Analytics snippet and a different syntax for tracking calls, it supports the exact same tracking customizations as the traditional snippet. In fact, the asynchronous...
Google Certified Analytics Professional
I am happy to share with my friends and readers that I have just passed my Google Analytics Certification exam, so I am pretty much excited. It was not very tough but the at the same time not so easy. The questions were MCQs with focus on Web Analytics concepts. I will advise reading the Google Analytics Course and reading the various questions and problems in Help Center before attempting the exam. The exam had 70 questions and the time allowed was 90 mins. Check out the various resources for preparation at: http://www.google.com/analytics/education.html
Pakistani Web Analytics Professionals
S ince the study of web analytics is one of my passions these days, I would like to create a list of Pakistani Web Analytics Professionals on my blog and also I will like to connect with them and share my knowledge with them. So if you know any of these professionals, feel free to email me or make a comment below and I will be more than happy to have them mentioned and link their blog or website here. [Update: 20th March,2010] I have tried to search Google but I have failed to find Certified Google Analytics Professionals in Pakistan, may be there are not many. I am inclined to believe that I am the first Pakistani Google Analytics Certified Professional. I can be wrong, but even on Google, none is listed...
Web Analytics Study – Busy February
F ebruary was a busy month for me, though it is not unusual with me, the special thing about this month was that I was investing most of my time in web-analytics study. I am a big fan of Analysis, and this time I made a jump , from my small endeavors to understand and grasp the concepts behind web analytics, by devoting almost all of my time to the study. Although I am a regular ready of many web analytics blogs including that of Google’s, I really enjoyed reading Avinash’s. His book Web Analytics : An hour a day has been my companion all time and I learnt a great deal of concepts from this book. Also I re-studied the Google Analytics Course, available at conversion university and refreshed my knowledge and insight about the Google’s Web Analytics...
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