Asynchronous Tracking in Google Analytics:

Asynchronous tracking is an improved way to track website visitors with Google Analytics. Asynchronous tracking optimizes how browsers load ga.js so its impact on user experience is minimized. It also allows you to put your Analytics snippet higher in the page without delaying subsequent content from rendering.

Although asynchronous tracking uses a different Analytics snippet and a different syntax for tracking calls, it supports the exact same tracking customizations as the traditional snippet. In fact, the asynchronous tracking syntax is also more flexible than the traditional snippet.

The following snippet represents the minimum configuration needed to track a page asynchronously. It uses _setAccount to set the page’s web property ID and then calls _trackPageview to send the tracking data back to the Google Analytics servers.

<script type=”text/javascript”>

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-X']);
_gaq.push(['_trackPageview']);

(function() {
var ga = document.createElement(’script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(’script’)[0]; s.parentNode.insertBefore(ga, s);
})();

</script>

To use this on your pages, copy the code snippet above, replacing UA-XXXXX-X with your web property ID.

Check out the tips to install Google Analytics – Asynchronous Tracking.

You can search for more Pakistani Google Analytics Certified Professionals, here on Google.

My last post was on potential threats of Google Buzz, and although Google has improved the product a lot more since then I was unable to blog about it. My view about Google Buzz is that it is now pretty much innocent   as compared to past and yet powerful and promising enough as is the case with all Google products. I will be discussing Web Analytics in my coming posts.

In Web 2.0 summit, Google’s Marissa Mayer,Vice President of Search Product and User Experience; announced a new Google product called “Social Search”. This product will be available soon in Google Labs. Some of the salient features of Google’s Social Search are as follows:

• allows you to see results for queries from people in your social network
• Makes use of your Google Profile
• If you allow it will scan other social networks too,you’re a member of.
• Obviously the activities on Twitter,Face book and other social networks will be more worthwhile. The Outcomes:

I think that services like this will bring a lot of innovation in search too, much similar to Google Wave as compared with Email.

The product reviews and user comments will bring a new challenge for companies.

What do you think about the changes it will bring? I know it is pretty much early to say anything, but lets put our judgment to a little test ! Share your thoughts in the comments below.