How to Create Your Own Brand Story? To create a compelling brand story, you need to move beyond a simple cataloging of your product and benefits and answer questions about your purpose, your identity and what exactly your position is in the marketplace. This begins with a series of questions that you ask internally: Who are we? Why do we do what we do? What do we care about? What’s our...

Google has always been esteemed for it’s innovation and they have proved it once again. Along with GoogleWave, Google has recently announced the launch of “Google Social Search”. In Web 2.0 summit, Google’s Marissa Mayer,Vice President of Search Product and User Experience; announced a new Google product called “Social Search”. This product will be available soon...

According to Wikipedia: “An entrepreneur is a person who has possession of an enterprise, or venture, and assumes significant accountability for the inherent risks and the outcome. It is an ambitious leader who combines land, labor, and capital to often create and market new goods or services.” So entrepreneurship is quite a “buzz word” nowadays; every now and then we hear success...

This posted is specially for my MIT class-fellows at Virtual University. I have full time job as an Internet Marketing Manager in a reputed firm. Since internet is becoming a part of our everyday life I have thought to create a series of articles to increase your/my Internet IQ, this means “the awareness to use internet for create purpose”. Like many of you, I have been receiving many emails...

Much have been said about various expert on page load time and the effects of this on crawling by search engines, the following video by Google explains this concept clearly. Effect of Page Load Time on Site Indexing: