How to Create Your Own Brand Story?

To create a compelling brand story, you need to move beyond a simple cataloging of your product and benefits and answer questions about your purpose, your identity and what exactly your position is in the marketplace.
This begins with a series of questions that you ask internally:

• Who are we?
• Why do we do what we do?
• What do we care about?
• What’s our purpose?
• Why do we matter to the people that we do business with?
• What would we want people to say about us when they are satisfied?
• What would we want people to say about us when they are dissatisfied?
• What will we absolutely not do?
• What are we most proud of?

The internal questions are followed by an examination of the external environment:

• Who are our competitors?
• How are we different?
• How are we the same?
• What is their story?
• What do people say about them when they are satisfied?
• What do people say about them when they are dissatisfied?
• What are the things that our competitors do to tell their story?

The process of answering these questions is very clarifying, albeit fraught with anxiety and uncertainty. The stressful emotions stem from identifying those attributes about your organization and your product that you may have focused on as key differentiators that are,in the stark light of a honest assessment, of minimal value to your customer and minimally different in the marketplace. As you work through the process, however, you see more clearly the power of your true points of difference, and as you develop the story about your brand, you end up in a place that is more powerful and extendable than where you began.

According to Wikipedia:

“An entrepreneur is a person who has possession of an enterprise, or venture, and assumes significant accountability for the inherent risks and the outcome. It is an ambitious leader who combines land, labor, and capital to often create and market new goods or services.”

So entrepreneurship is quite a “buzz word” nowadays; every now and then we hear success stories of young and ambitious businessmen who managed to attain success and recognition in their early phase of life, when their peers are working miserable jobs that they hate!

Without going into further details about “What is entrepreneurship?” and “What are the merits or demerits(if there are any) involved in this particular mindset?”, I will today summarize some of my readings about the “Entrepreneurs” who have revealed to the “rest of us” the actual mind set and methodology that enabled them to achieve exceptional success I do not know whether I am still in the age group that is qualified enough to be called “Entrepreneurs”, but I strongly believe that whatever age group you belong to, these steps and mind set tips, will surely lead to “The Destination of an Entrepreneur.”

Decide on what kind of work you’re interested in:

This is the most basic step and the most overlooked too, you ought to clarify your destination before you start a journey. Set Goal for yourself and you should have interest in it. Do not think of the money value for now, just follow your instincts; remember it’s your life and you have got one chance to live it, so live your life according to your taste, live it to maximum!

You should wake up excited for your work:

Passion and never ending quest for improving and success are the building blocks of a successful and leading personality. If you hate your work, you can never feel passionate about it and without this passion you can never excel!

You have to prove your worth, Stop acting like you’re entitled to a paycheck:

This is the basic psychological barrier between an Entrepreneur and all the fresh graduates or other qualified people; they think they deserve a higher salary. Now I do not want anyone to set himself at low standard, but try to think it the other way. Your expectations abstain you, from doing basic work by hand, and to polish your skills. Remember that without practical experience qualifications are of no value. You can give anyone a day long lecture on “How to Swim?” but if that person really needs to learn “Swimming” he has to jump into the water and make struggle and effort to keep his head high above the water. Without taking the practical step, none can learn swimming and similarly without practically indulging into work of your expertise; and without proving your worth with practical results you should not expect a Paycheck. When anyone acts like being “entitled to a paycheck” he is actually refraining himself from taking challenging and responsibilities, and without this you can only dream to be an entrepreneur. So start doing what you are passionate about and forget the paycheck for now and you will be better paid off later. Postpone getting paid now, for amazing opportunities later.

Get yourself some skills:

The older we get, the more responsibilities and financial obligations drop into our laps. Now is the time to begin creating the life you desire… before it’s too late.

If your skill set on your resume consists of "Proficient in Microsoft Office," then you have no marketable skills. Knowing how to create a document, format a PowerPoint, or organize a spreadsheet are not things you can brag about — those are things every employer expects, like knowing how to pronounce your own name, or remaining continent during office hours.

You need to have actual skills that are both in high demand (in your desired industry) and slightly difficult to learn. You’ll be extremely valuable if your skill is both rare and in high demand.

it’s a sad fact that few people have the drive to teach themselves the rudiments of their craft. And employers will respect those with the passion that do.

Build your online presence:

In this era of Information Technology, building an online presence is a crucial step, however this is a topic of more detailed article and I will explain it later on in another blog post. For now, I urge all my readers to think about all the above points and share your views with me.

I have been willing to write an article like that for a long time, but in the midst of my busy routine I lost the passion to write it. Today, I read the presentation by Charlie Hoehn and I was just stimulated to write this post. I have quoted deliberately from this presentation and I very thankful to Charlie Hoehn because he returned me my lost passion!

Recently enough, a friend of mine sent me a very inspirational video of Nick Vujicic (more about hom later.) This guy has got no arms and limbs, but he teaches you How to live Strong?

I recommend you to view the video below, then I continue my post.

So this is Nick Vujicic, I had not heard him before, but a little search revealed much about him. Below is a short overview of his life without limits.!

The best thing I like about Nick Vujicic, is that he has grasped the True meaning of Belief in God, although he is a Christian (and I am not.) but the think I liked about him is that he has understood the most important things about God, fate and struggle in life that most people (no matter whichever religion they follow) fail to understand. In the following video Nick tells you How he managed to live happily? Do not look it as a Christian perspective only, view it as way to understand the concept God.

Nick Vujicic is now a motivational speaker. Check his videos on youtube.